Ivanka Trump steps away from politics, says it’s not her fight anymore

Ivanka Trump’s decision to step back from her father, former President Donald Trump’s 2024 campaign, marks a significant departure from her previously prominent political role. Once a senior advisor and one of the most visible figures in both the 2016 and 2020 campaigns, Ivanka has chosen a quieter path this time around, opting to prioritize her family and private ventures rather than returning to politics.

According to sources close to the Trump family, Ivanka’s decision reflects her desire for a more private life, a priority she has voiced since her father announced his re-election bid.

This choice follows a period of intense scrutiny stemming from her subpoena during the investigation into the January 6th Capitol riot and the broader probe into her father’s efforts to contest the 2020 election results. A source close to Ivanka disclosed that her experience during the investigation left her with little desire to re-enter the political arena. “She felt like she was being asked to reveal something she did not know anything about and she never wants to be in that position again,” the source stated.

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Ivanka’s minimal involvement in her father’s campaign marked a distinct change in her public presence and political involvement. During the 2016 and 2020 campaigns, Ivanka often joined her father at rallies, endorsed key policy messages, and provided a supportive, advisory presence. Her role was widely seen as essential in humanizing her father and in drawing support from voters who saw her as a voice of moderation within the Trump administration. However, Ivanka’s priorities have shifted since then, a transition she first publicly announced in 2022, when she released a statement explaining her absence from her father’s campaign launch.

“I love my father very much. This time around, I am choosing to prioritize my children and the private life we are creating as a family. I do not plan to be involved in politics,” she said at the time, per Business Insider. Since then, Ivanka has upheld her commitment to a more private life, staying out of the political limelight and focusing on raising her children. “Her family means the world to her and she is now focusing on being a mom and other private ventures,” an insider shared recently.

As Ivanka steps back, her sister-in-law, Lara Trump, has stepped up in her place, embracing a larger role within the 2024 Trump campaign. Married to Eric Trump, Ivanka’s younger brother, Lara has been a regular presence at campaign events, attending rallies and appearing prominently alongside her father-in-law. She has also taken on a leadership role within the Republican National Committee, serving as its co-chair.

This new role reinforces her commitment to the Trump campaign, underscoring how Ivanka’s political gap has been filled by another family member, though with a distinct approach and style. As one insider noted, “She [Ivanka] is perfectly fine handing the reins to Lara this time around. Not her circus, not her monkeys.”

Ivanka’s only appearance on the campaign trail thus far has been her brief attendance at the 2024 Republican National Convention in Milwaukee. There, she wore a white suit, standing apart from her family, sparking discussion among some observers who interpreted her attire as a neutral or subtle nod to Democratic colors. Body language expert Judi James remarked on Ivanka’s altered role within the Trump family dynamic, noting that her body language and positioning showed her as detached from her father’s campaign.

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“When Trump became 45th US President, Ivanka’s body language behavior and her stage positioning defined her more as First Lady than Trump’s daughter,” James explained. In contrast, at this year’s convention, Ivanka stood back from her father and other close family members, suggesting a change in how she engages with the political sphere.

Ivanka’s subtle but unmistakable retreat from political involvement appears to signal a long-term shift in her values and priorities. On her 43rd birthday, she took to Instagram, sharing a reflective post listing her life lessons. These included emphasizing the importance of family, forgiveness, and the value of close friendships. This message aligns with the broader shift in Ivanka’s life—an inclination toward personal growth, family time, and private ventures rather than the public-facing, high-stakes world of political strategy and campaigning.

For Ivanka, the demands of public life have come at a cost, especially given the family’s prominent and often controversial political journey. Her decision to withdraw from the 2024 campaign reflects her need to protect her privacy, her family, and her sense of self amid the ongoing public scrutiny. The image of Ivanka stepping back from the stage and spotlight shows a woman who is choosing to live life on her terms, even as her family continues to make headlines on the campaign trail.

In Ivanka’s absence, Donald Trump’s 2024 campaign carried on with Lara Trump’s active involvement, reflecting a new phase in the Trump family’s political narrative. Ivanka’s choice is seen by some as a reminder of the personal costs of public service, particularly within a family as polarizing as the Trumps. As her life moves forward, Ivanka’s shift away from politics speaks to the complexity of navigating family loyalty and personal well-being—a balance that she appears committed to honoring in her own way.